Performance-Based Lead Generation
You pay for qualified leads who show up to your sales call.
We send cold emails to your potential leads. We call interested leads within 5 minutes, qualify them, and only book qualified leads on your calendar.
You’re billed when a qualified lead shows up. No-shows aren't billed. Month-to-month, no long-term contracts.
Results from Our Cold Email Campaigns
Qualified calls booked for companies across recruitment, wealth management, industrial automation, and more.
Recruitment- Who we emailed
- Hiring managers at companies with active demand for specialist AI talent.
- How we qualified
- A live open role, hiring urgency and a decision maker on the call.
Wealth management- Who we emailed
- Business owners, executives and founders matching the firm's client profile.
- How we qualified
- Financial complexity, fit with the firm's ideal client and openness to an advisory call.
Industrial automation- Who we emailed
- Manufacturing leaders dealing with manual assembly or long equipment lead times.
- How we qualified
- A real automation problem, buying authority and fit with Vention's platform.
Recruitment- Who we emailed
- Manufacturing employers under live hiring pressure.
- How we qualified
- Hiring urgency, role fit and a decision maker involved.
Every step, from cold email to qualified calls
Here are all the steps involved, from sending cold emails to booking only qualified people on your sales team's calendar.
Want this entire system running for your business?
Book a strategy call with usBreakdown of the full cold email system that delivers qualified sales calls
This is the exact cold email system that needs to be implemented, in this exact order, to get highly qualified sales calls on your calendar.
- Outreach domains we set up for you
- 20-50
- Email addresses on every domain
- 2-3
- Cold emails sent every day
- 1,000+
- To reply, call, qualify and book meetings
- 5 min
- Step
- Decision
- 5-minute action
- Outcome
- Flow
- Exception or loop
Example: 5 domains × 3 mailboxes = 15 sending mailboxes. Live campaigns run on 20-50 domains.
Every angle runs as a 3-step sequence. Winning combinations scale, the rest get cut.
More Cold Email Case Studies
Same system, different markets. E-sports, recruitment, healthcare and education SaaS.
E-sportsForPlayers connects brands, sponsors and partners with the competitive gaming market.
Read the case study →
RecruitmentElate Staffing serves industrial, technical, engineering and commercial employers in the United Kingdom.
Read the case study →
Healthcare ITHelpCare AI provides AI-driven tools for patient care, monitoring and healthcare operations.
Read the case study →
HealthcareHippocratic AI develops safety-focused generative AI applications for healthcare organizations.
Read the case study →
Education SaaSFabuLingua helps children learn languages through stories and interactive learning.
Read the case study →How long does it take to get your first qualified call booked?
Week by week: exactly what we do, when your first qualified calls land on your calendar, and how results keep improving after that.
- Week1
Onboarding and infrastructure
We lock in who we target and what a qualified lead means for you, then start building the sending system.
- Onboarding call: your offer, ideal customer, qualification criteria and calendar link
- Buy 20-50 outreach domains, separate from your main domain
- Set up 2-3 email addresses on each domain
- Authenticate every domain (SPF, DKIM, DMARC) and start warmup
- Week2
Lead lists and email copy
While your email addresses warm up, we build who we email and what we say.
- Track buying signals and build lead lists of decision makers
- Verify every email and phone number, segment lists by offer
- Write 3 email angles per segment, each with its own CTA
- Run launch checks on links, sending limits and schedules
- Week3
Launch and first qualified calls
Campaigns go live and interested leads start coming in.
- 1,000+ cold emails sent per day, deliverability monitored daily
- Every interested reply gets an email and a call within 5 minutes
- We qualify each lead against your criteria before booking
- First qualified calls land on your calendar, with a lead brief
- Week4
Optimize and scale
Real replies tell us what works. We double down on it.
- Compare reply rates across every angle and CTA
- Scale the winning combinations, cut the rest
- Keep following up until every interested lead responds
- Qualified calls keep landing on your calendar
- Week5
Analyze what closes
We study the calls you took to find the leads most likely to become customers.
- Review all campaign data and sales call recordings since week 1
- Compare qualified leads that closed with those that did not
- Find what the closed leads have in common: industry, size, signal, role
- Feed it back into market research, so new lists target more leads like them
Frequently asked questions
01How does pricing work?+
Two parts, both simple:
- Tech fee: Starts from $1,200/month. This goes strictly toward buying and maintaining your cold email infrastructure (domains, email addresses and software).
- Per qualified call: $300 to $500, paid only after the lead shows up and you confirm they are qualified.
These are starting terms for sending around 1,000 emails a day. Final pricing depends on your goals. Emails we need to send & your qualification criteria. Month to month, no long-term contract.
02How do you qualify leads before booking them?+
When an interested lead replies, we reply and call them within 5 minutes.
On that call we check them against the criteria we agree on during onboarding, such as:
- Company size and revenue range
- Budget
- Timeline or deadline
- Fit with what you sell
Only leads who match get booked on your calendar.
03What counts as a qualified call?+
A lead who meets the criteria we agreed on together, shows up to the call, and you confirm is qualified.
No-shows and unqualified leads are never billed.
04Who do you send emails to?+
Decision makers only: CEOs, founders, presidents, C-suite and department heads at companies showing buying signals.
We never email generic addresses like info@ or support@.
05What do I need to do on my side?+
Three things:
- Join the onboarding call to set your qualification criteria
- Share your calendar link
- Take the calls
We handle everything else: list building, domains and email addresses, copywriting, sending, deliverability, reply handling, calling and booking.
06Who is cold email a good fit for?+
Cold email works best for B2B companies that:
- Make more than $50k a month in revenue
- Have a customer lifetime value above $15k
- Sell through a sales call
- Have 30k+ potential leads in their market
It does not work for low-ticket products or B2C companies selling directly to consumers.
07How fast can I get my first qualified call?+
Most clients get their first qualified call within 2 to 3 weeks of the onboarding call.
The first 1 to 2 weeks go into building your system and warming up your email addresses so emails land in the primary inbox. See the timeline above for every step.
For comparison, ads and new SDR hires usually take around 3 months to ramp.
08Will cold email hurt my main domain or get me marked as spam?+
No. We never send from your primary domain. Instead we:
- Buy 20-50 separate outreach domains
- Set up 2-3 email addresses on each
- Warm them up before sending at volume
- Keep daily volume per email address low
- Monitor deliverability every day
09What do I get before each call?+
A short brief on the lead, including:
- Name, company and decision-making role
- Email address and phone number
- Conversation history and what they need
- Budget, deadline and qualification notes
We also send the lead pre-call materials about your company so they show up informed.
10How is this different from running ads or hiring SDRs?+
- Ads: $10,000 testing budget, 3 months to start working, $500 to $2,000 per qualified lead.
- SDRs: $4,000 to $8,000 a month each, plus around 3 months to ramp.
- Us: you pay per qualified call (not lead) that shows up, you don't need SDRs or spend money on ads.
See whether cold email can fill your calendar with qualified calls
We’ll look at your market, your ideal customer and your qualification criteria. If cold email is a fit, we’ll walk you through next steps.
- 30-minute call
- Your market and ideal customer reviewed
- A clear answer on fit, no pressure