01
The challenge
- The team needed to reach employers with active hiring pressure rather than companies without a current mandate.
- Manufacturing prospects were dealing with labor shortages, long hiring cycles and poor candidate fit.
- Inconsistent prospect quality created extra work for the commercial team and limited placement conversion.
02
What we did
- Tracked employers showing active hiring demand and focused on the roles Crawford Thomas was positioned to fill.
- Qualified hiring urgency, role relevance and decision-maker involvement before moving an opportunity forward.
- Prioritized the strongest hiring needs and booked qualified calls with a brief on each employer’s hiring problem and timing.
03
The outcome
- $100K+ in revenue within 6 months.
- More relevant employer conversations and stronger placement opportunities.
- Less sales time spent on companies without an active hiring mandate.
100xVoice ran the cold email campaigns, reply handling, calling and qualification. Crawford Thomas ran the sales calls and owned the commercial terms.