01
The challenge
- Sponsor and brand outreach was inconsistent, so qualified partnership conversations arrived unpredictably.
- Too many prospects failed to move from first contact to a booked meeting.
- The team spent time on low-priority leads instead of the brands and partners with the strongest commercial fit.
02
What we did
- Defined three priority groups: brands entering e-sports, gaming companies seeking partnerships and creators with relevant audiences.
- Positioned each conversation around the commercial value ForPlayers could create for that specific group.
- Qualified interest and partnership fit before prioritizing the strongest conversations for the team.
03
The outcome
- €70K in new revenue within three months.
- More qualified sponsor and partner conversations.
- A clearer, repeatable route into the market.
100xVoice ran the cold email campaigns, reply handling, calling and qualification. ForPlayers ran the sales calls and owned the commercial terms.