01
The challenge
- The team needed to reach manufacturing and automation decision-makers with a relevant operational problem.
- Broad prospecting produced inconsistent lead quality and made it difficult to prioritize the opportunities most likely to convert.
- Each conversation needed a clear connection between Vention’s platform and problems such as production cost, lead time or assembly inefficiency.
02
What we did
- Focused on manufacturers facing manual assembly constraints, long equipment lead times or inflexible production systems.
- Qualified the operational problem, buying relevance, decision-maker involvement and fit with Vention’s platform.
- Prioritized high-intent leads and booked qualified calls with a brief on the application and the reason to speak.
03
The outcome
- $85K in new revenue in under 60 days.
- A more focused flow of manufacturing and automation conversations.
- More sales time directed toward companies with a relevant application for the platform.
100xVoice ran the cold email campaigns, reply handling, calling and qualification. Vention ran the sales calls and owned the commercial terms.