01
The challenge
- Inbound and traditional marketing produced partnership conversations too slowly for the team’s growth target.
- Hospital administrators and healthcare technology leaders were difficult to reach through broad outreach.
- Each conversation needed a credible operational use case for safety-focused generative AI.
02
What we did
- Focused on hospital administrators, technology leaders and healthcare innovators with relevant AI priorities.
- Positioned each conversation around a defined operational use case and the value of a partnership.
- Qualified the organization, use case and partnership potential before connecting both sides.
03
The outcome
- Two strategic partners worth $35K in 60 days.
- Faster access to relevant healthcare decision-makers.
- A focused partnership route for future growth.
100xVoice ran the cold email campaigns, reply handling, calling and qualification. Hippocratic AI ran the sales calls and owned the commercial terms.