Education SaaSWritten case study
5 new clients in 48 days
FabuLingua helps children learn languages through stories and interactive learning.
The challenge
- Paid advertising and inbound acquisition were producing new client conversations slowly and unpredictably.
- The team needed direct access to schools, language-learning organizations and education decision-makers.
- The positioning had to show why story-based learning fit each buyer’s existing language program.
How we approached it
- Defined three priority buyer groups: schools, language-learning centers and organizations seeking children’s learning tools.
- Positioned FabuLingua around story-based learning and the specific education outcome each buyer valued.
- Qualified interest and buyer fit before moving each relevant conversation forward.
The outcome
- Five new clients in 48 days.
- $8,288 invested in the client-acquisition program.
- Faster movement from first conversation to client.
- A repeatable route to aligned education buyers.
100xVoice handled the market research, qualification and introductions. The companies owned the commercial terms and fulfillment after the handoff.