01
The challenge
- Paid advertising and inbound acquisition were producing new client conversations slowly and unpredictably.
- The team needed direct access to schools, language-learning organizations and education decision-makers.
- The positioning had to show why story-based learning fit each buyer’s existing language program.
02
What we did
- Defined three priority buyer groups: schools, language-learning centers and organizations seeking children’s learning tools.
- Positioned FabuLingua around story-based learning and the specific education outcome each buyer valued.
- Qualified interest and buyer fit before moving each relevant conversation forward.
03
The outcome
- Five new clients in 48 days.
- $8,288 invested in the client-acquisition program.
- Faster movement from first conversation to client.
- A repeatable route to aligned education buyers.
100xVoice ran the cold email campaigns, reply handling, calling and qualification. FabuLingua ran the sales calls and owned the commercial terms.